About

I am a creative strategist with more than 11 years’ experience in writing, editorial direction, marketing, planning and operations. Over the course of my career, my focus has steadily evolved from doing the work of writing, to defining the strategies behind good creative, to designing systems that make great work possible. I have a keen ability quickly zoom in, zoom out, and swiftly take action — as a teammate once told me, “You always find a way to see the forest, the trees and the path ahead.”

Outside of work, you can find me sweating with Robin Arzón on my Peloton, taking my daughter to the local library, planning our next family trip, or visiting the local brewery with my husband and goldendoodle.